Wanted: Senior Analyst

Job Description

The Senior Analyst manages the data processing, testing, analysis, and determines data-driven strategy for our client advertising and marketing campaigns. This position will also work closely with their respective media, account and project management counterparts in ensuring campaign objectives are appropriately tracked and optimized. The Senior Analyst will design relevant marketing tests within the context of our campaigns that lead to improved learning and performance, analyze campaign activity from a variety of sources and provide compelling case studies by employing their analytic insight and present their findings, highlighting the key trends and learnings to our clients.

Responsibilities

  • Develop measurable campaign objectives, and enable their tracking through site or 3rd party measurement tools: selection, implementation, usage
  • Define base metrics to inform current and future campaigns
  • Collect, normalize, and report on campaigns histories and current activity
  • Analyze performance reports for optimization and learning
  • Develop and present analysis to clients
  • Provide team leadership with media, creative, and account management
  • Manage day-to-day relationships with 3rd party vendors
  • Other duties as assigned

Requirements

  • 3+ years web analysis experience including SEM (PPC, Paid Inclusion)
  • Excellent writing and editing capabilities
  • Familiarity with online analytics measures, terminology, benchmarks
  • Detail-oriented, with high standards for data accuracy and integrity, and quality of thinking and presentation
  • Excel skills, including pivot tables and vLOOKUPs for data manipulation
  • PowerPoint presentation skills
  • Ability to recognize and correct data problems and inconsistencies
  • Self-motivated, deadline-driven, ability to support multiple projects at a time
  • Understanding of strengths, challenges and complexities of online tracking
  • Skills with 3rd-party ad servers: DART, AtlasDMT, Mediaplex
  • Skills with 3rd-party site-side tools: Omniture SiteCatalyst, WebsideStory Hitbox, WebTrends, Coremetrics, Google Analytics
  • Understanding of statistical analyses, databases and site building basics
  • Bonuses: Experience with A/B and multivariate creative testing, experimental design, SAS or SPSS, e-mail campaign analysis, SEO

Agency.com San Francisco
55 Union Street
3rd Floor
San Francisco, CA 94111
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V: +1 415 817 3800
F: +1 415 817 3801
careers@agency.com

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