Myspace, Meet SEO 101

To-day one of the profiles I manage there was down for a few hours, for "routine maintenance." Shortly afterward I noticed a couple changes on Myspace worth noting:

Their robots.txt file changed since the last time I mentioned it, moreover this change happened just to-day actually. I know this because to-day I was, pseudo-paranoid that I am, looking up my temporarily-downed profile in in case for some off-the-wall reason I was about to lose it (I've heard of people losing profiles innocently on occasion). In the morning I was able to get to some older caches of it, yet now at nearing 11pm Pacific time it's no dice: They have now at last issued their first 'bot block, and it's of ia_archiver.

My guess is this is to make it harder for spammers or or other undesirables to scrape content, for generating profiles and/or restoring banned content in fresh ones. The other big reason to do this would be user privacy issues. Pretend for a moment that you're a female Myspace member being harassed by an ex-boyfriend (statistically a cyber-stalker would probably be male). You're pushed to extreme measures and delete your profile(s) altogether. Here raises ye olde SERM quarry: Is it deleted everywhere, truly wiped from the face of the 'Net into a sheltering oblivion? Maybe, maybe not. Depends how it was removed, and whether someone copied it down first even if it was removed thoroughly upon being subsequently cut.

That's the best theory I have for the reasons behind a change of this ilk. Anyway, despite whatever higher purposes this one inhibits me from illustrating something else of interest (though many active Myspace marketers will see this next one plainly upon checking), also a change at least somewhat recent:

They are also making progress with adopting basic tagging standards, by now making profile TITLE tags more descriptive. This is happening now with both regular user and band profiles. Not long ago, if you has one of these its title would just mirror your custom URL, e.g.


Now though, if you have a regular user profile it's something more like

<TITLE> - yourName - yourAge - yourGender - yourCity, yourState -</TITLE>.

The same principle applies if you have a band profile. In that case, your new tag template is

<TITLE> - yourBand - yourCity, yourState - yourGenre1 / yourGenre2 / yourGenre3 -</TITLE>.

Obviously this item is also a simple but very significant edit. It helps to reduce duplicate content issues some, to be sure. If you've ever tried to find someone on Myspace you probably already know it used to be pretty difficult sometimes. Various parameter values can be shared limitlessly and logically. But now, Presto. Pinpointing people - or at least who/what they say they are - on Myspace, and also searching for such profiles within Google and other engines, just got a whole lot easier. On sites as huge as this, there is no such thing as a minor SEO change really.

It looks like Myspace may be taking a few SEO 101 lessons from Google since buddying up with them. Or perhaps, certain SEOs now within the FIM ranks (you know who you are 😉 ) are behind these gradual however serious improvements.

Ironically, the TITLE tag changes actually make it easier for targeted social marketing or other structured, granular queries in some ways. To target specific demographics and point-of-interest indicators, scrapers now don't necessarily need to look to the Myspace domain itself anymore. Now, when one wants to do simple filtrations like weeding out a solid sampling of 30 year-old males in San Francisco for example, one can just use Google operators.

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