In NYC To-morrow and Friday

I'll be staying downtown near Rockefeller Plaza as I'll be out on business nearby.

I've only been to Manhattan once and it's been a few years... I love the place though, I definitely remember that. 10 minutes to get the hang of walking more briskly than my normal West coast (comparatively chill) stride again, and remembering not to take it personally if/when occasionally shouldered by passers-by, and I'll be campin' happy. 😆

I fly in to-morrow in the late afternoon. If any local SEOs happen to read this in time and might wanna grab a beer in the neighborhood or something, hit up my robots to IM.

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About the Preacher

ScottScott is a digital-leaning marketer, whose been active in cloud SaaS and infrastructure, fintech and a number of other spaces. He has held leadership roles at interactive marketing and lead generation agencies, start-ups and enterprise software companies. His skills have been leveraged by various brands in Technology, Finance, CPG, Entertainment, Travel, Education and more.

My preoccupations are with finding and creating solutions; helping firms connect the dots as they evolve - adapting to and developing foresight into disruptive change along the way. Whether client-side or agency-side, with startups or public gorillas, on technology or consumer product offerings, it's all the same: Performance and ROI are constants against which brands and branded campaigns are inevitably always measured.

A Silicon Valley native, Scott currently lives in Northern California. He can be reached via email here, or, feel free to follow or reach out to him on LinkedIn.

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Disclaimer: Scott's views as expressed herein do not necessarily reflect those of his employers, clients, peers or partners, past or present. They are but his alone at the moment of publication and potentially subject to change with or without notice at any time. Readers taking anything herein as actionable professional advice do so at their own risk. Some contents will be sassy, flatly wrong, st00pid and/or of otherwise questionable appropriateness - offered but casually and impersonally for likewise consideration if any.

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Introduction

Hello and welcome. Contrary to this blog's title I'll be making every attempt to not skew it with unabashedly saturated dealings in sensationalism or other link bait, and/or anything geared to piss anyone off simply for the sake of pissing someone off. Negative attention isn't always better than no attention, and this domain will be for grown-ups. I'm sure at some point I'll step on a toe or three regardless, as I do intend to keep it real (for whatever that will be worth coming from me). I'll make updates here as often as I can, with the aim of keeping it all relevant, original, timely and useful... No self-indulgent masturbation / narciblogging, musings immaterial to the online marketing space or other rubbish.

This blog will for the most part be whatever small independent contribution I can make to particular web marketing crafts about which I'm passionate and in which I work: Search Engine Optimization (SEO), Analytics and Search Engine Marketing (SEM ...which BTW would be better to call "SEA" i.e. "Search Engine Advertising" IMHO, since most people tend to think squarely of Pay-per-Click and Paid Inclusion when using the acronym).

This blog will not be for the direct promotion of those I'm working for and/or with or the projects I'm working on, though I'll reference such if/as appropriate in context of what I have to offer up. Also, while its creation was prompted by my now taking the leap into moving my SEO work to full-time, this will not be a place meant to advertise my services in detail nor will it be one of the strictly "by SEOs, for SEOs" domains out there. I do hope to publish a few things SEOs will enjoy, and a few other things others will get use from, and my aim will be to keep it all pretty balanced and no more than pseudo-commercial. In that spirit, I don't plan to ever display ads or my direct contact details (as if contacting me privately were hard to figure out how to do).

While their decided tone may sometimes be snot-nosed, shot-from-the-hip cyberpunkery, writings here will nonetheless be professional for professionals, relatively. The target audience will be more for experienced marketers than n00bs, partly to indirectly solicit others' anecdotal wisdom if/as possible, and partly because safe is just boring. So I'll lightly poke fun at a few things and people (myself included) along the way, and hopefully readers won't take it too seriously... I'm no populist, though if ever persuaded that I've my head up my ass on a given point I'll apologize publicly and promptly. Mine feathers might ruffle and get ruffled but I've no interests in tar, nor in confusing self-deprecation with self-defecation. More default explanation and fair warning is stated in the Disclaimer. Moderated comments and/or discussion will be published for posterity whenever possible, i.e. under the presumption that before dropping any, contributors did in fact read that shit.

I'll pledge to pursue originality and quality over quantity and frequency. Part of this is because I hope to change a few misguided, overly simplistic perceptions about some of the industries I partake in. The other reason is the mortal flesh alas has pretty limited bandwidth (time and energy). At most I expect to post something only every 2-3 days as in keeping it all worthwhile I/O, I'll probably be editing as much as writing in time spent here.

In making arguments and addressing subjects - concepts, issues, strategies, tactics and/or production methods - I'll cite references and examples and provide first-hand evidence as much as I can. Beyond that of course I'll respect confidentiality / avoid wily expos in preaching about practices, 'cos

  1. Totally godless heresy can get one sued, and only lucky rarities suffer through that tunnel to find bright publicity shining at the end.
  2. I'm not a made guy but I learn much from The Family and don't want to invite "real" attacks, so I obviously can't leak or rat out anything from the underground.

As I discuss projects I work on, techniques, clients, partnerships and business relationships, some details and names will have to be withheld to protect the innocent, guilty and/or disputed from time to time.

Trolls in the pantry ('ere we go!)...

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About

Based out of Northern California, bl.asphemo.us is a bl.og dedicated to the advocacy and study of high-impact, data driven marketing disciplines and related concerns: Analytics and Data Mining, Marketing Automation, Integrated Advertising (targeting, retargeting), Demand Generation and Lead Nurturing, Social Media / Social Engineering (Crowd-hacking) and the new PR, Privacy, Security, CRM, SEO / SEM, CRO, ROI... more TLAs (three letter acronyms) than any sane person's daily lexicon should include.

About the Preacher

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