The Trappings of URL Shorteners

With the proliferation of microblogging has come a dearth of various sites that provide URL shorteners. While the distinctions are sometimes subtle, nonetheless it's a thing to behold, all the ways marketers and general users have now to get URLs read and sometimes even crawled that might otherwise be too long to fit within the confines of syndication channels' character limits.

But what downsides cometh of all the rampant snip-snurl-tiny-twit-tweet-twot-who-where-how-when-what? A few significant ones, actually. For Search Marketing Standard, SEOegghead's Jaimie Sirovich hashes through the glut. Get in it and Sphinn it.

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